Category Archives: marketing

The thing about Change

It will happen no matter what. Resist change and you will waste money, energy and opportunity.  Ultimately, you will deplete and lose your most precious commodity, Time! Time is necessary to make a change. Time to truly blow your customer’s mind about what you offer. Time to truly make a difference. Time to give people who depend on you, a fresh choice!

Change is the process, the input, not the result or output.   Make Allow change to flow like water. You,  your customers and your  relationships all depend on this flow of change. Let it flow!

Yes, I understand how scary it is because of the lack of control  and fearing the unknown, but we’re not here to control change and to be honest with you, we have no control over change. It’s  a force beyond us! Change is always changing, staying afresh, nonstop! Fear is natural, but so is change!

Embrace the unknown within change and watch all the possibilities reveal themselves to you!

To embrace change is to embrace life itself!


Vital as the Sun

It’s Force is constantly destroying and creating  opportunities upon earth. Such a burning source of inspiration, heat and energy that we couldn’t live without.

Can your customers live without you? If so, create a reason for them not to.


Its amazing how people hold-on to ideas when they’re designed to spread. To be shared. You don’t own ideas. How can you actually execute ideas or create a movement when you keep them all to yourself, claiming 100% credit and shine. You’re selfish. It’s funny how companies want to increase sales, their brand recogntion and market share, but refuse to open up, they fear transparency. They’re scared of competitors. Competition is waiting on you to do it, execute it, so they copy you. They want the easy way out. lazy. Look at the mock copies of the Iphone. So innovative? Yeah right! That’s why consumers don’t know who you are.  Customers are less faithful to your brand in these cluttered days. Mediocre  companies will never get over the hump. You’re too worried about stuff that don’t matter. I guessing that execution is about 97%, 3% for ideas. I could be wrong, but I’m doing it (executing) anyway.

Nike sums it up very well “Just do it”. Stand out. Stop playing tag, your it!

We need data and research to

Hide behind it. Companies love diving into spending countless hours developing research and data to prove that they’re right. Like comfort food: It makes you feel good. Okay,  according to this data, you’re right. Now what you going to do about it. Most decide to spend more countless hours developing a Huge strategy. The Bigstrategy that takes forever. Years. Why not try a little strategy, throw it out there to see if it sticks? This way, you don’t waste a lot your time/money and most importantly, forget about your customers.

Planning is okay only if you know the outcome, But what company knows the outcome?