Category Archives: attention

The thing about Change

It will happen no matter what. Resist change and you will waste money, energy and opportunity.  Ultimately, you will deplete and lose your most precious commodity, Time! Time is necessary to make a change. Time to truly blow your customer’s mind about what you offer. Time to truly make a difference. Time to give people who depend on you, a fresh choice!

Change is the process, the input, not the result or output.   Make Allow change to flow like water. You,  your customers and your  relationships all depend on this flow of change. Let it flow!

Yes, I understand how scary it is because of the lack of control  and fearing the unknown, but we’re not here to control change and to be honest with you, we have no control over change. It’s  a force beyond us! Change is always changing, staying afresh, nonstop! Fear is natural, but so is change!

Embrace the unknown within change and watch all the possibilities reveal themselves to you!

To embrace change is to embrace life itself!



You cannot create a product/service  without destroying or breaking down a superflorous substance! 

These materials are necessary at the beginning, but as you reach the end, they get in the  way as you near the finished product,  

Please remove them, your people (customers) depend on your creation!

Don’t let them down!

They like us. They really like us.

This is how most companies feel when they make a sale. Just because someone buys your product doesn’t mean they like you(product/service). Must of the time it’s because you’re there, reasonably priced or convenient. But the moment something else better comes along, you’re totally forgotten about. Like a old toy to a kid. The new and shiny toy gets all the attention. This is why it’s important to engaged and create a dialogue with your customer. Knowing your position with is very important. With there help, you will gain the insight necessary to create the “Next” product and service. They (customer) determine what your brand stands for. Not you. Stay Fresh!