This is how most companies feel when they make a sale. Just because someone buys your product doesn’t mean they like you(product/service). Must of the time it’s because you’re there, reasonably priced or convenient. But the moment something else better comes along, you’re totally forgotten about. Like a old toy to a kid. The new and shiny toy gets all the attention. This is why it’s important to engaged and create a dialogue with your customer. Knowing your position with is very important. With there help, you will gain the insight necessary to create the “Next” product and service. They (customer) determine what your brand stands for. Not you. Stay Fresh!