Monthly Archives: November 2008

A leader no factory deserves!

Steven Devivjer.

Factories are places for people who want to be told what to do. Who don’t want to change.  People who love the status quo. A destination not for Steven. He’s getting ready for leadership.
Take-a-peek at just a sample of what this remarkable individual is capable of:

He belongs to a tribe and ready to lead!
I’m glad to know you Steven. Good luck. We’re here!

Facts and Questions for anyone interested in Tribes

Check out this Tribe Q&A (i)nspired by Seth Godin’s Tribes book and developed by tribe members.
The power of minds working together. I’m so lucky to be a part of this tribe. Thanks Seth and other triiibe members.

This is the link below for people who want to download, print, email the e-book for free!
http://sethgodin.typepad.com/seths_blog/files/TribesQA2.pdf

Execution

Its amazing how people hold-on to ideas when they’re designed to spread. To be shared. You don’t own ideas. How can you actually execute ideas or create a movement when you keep them all to yourself, claiming 100% credit and shine. You’re selfish. It’s funny how companies want to increase sales, their brand recogntion and market share, but refuse to open up, they fear transparency. They’re scared of competitors. Competition is waiting on you to do it, execute it, so they copy you. They want the easy way out. lazy. Look at the mock copies of the Iphone. So innovative? Yeah right! That’s why consumers don’t know who you are.  Customers are less faithful to your brand in these cluttered days. Mediocre  companies will never get over the hump. You’re too worried about stuff that don’t matter. I guessing that execution is about 97%, 3% for ideas. I could be wrong, but I’m doing it (executing) anyway.

Nike sums it up very well “Just do it”. Stand out. Stop playing tag, your it!

They like us. They really like us.

This is how most companies feel when they make a sale. Just because someone buys your product doesn’t mean they like you(product/service). Must of the time it’s because you’re there, reasonably priced or convenient. But the moment something else better comes along, you’re totally forgotten about. Like a old toy to a kid. The new and shiny toy gets all the attention. This is why it’s important to engaged and create a dialogue with your customer. Knowing your position with is very important. With there help, you will gain the insight necessary to create the “Next” product and service. They (customer) determine what your brand stands for. Not you. Stay Fresh!

We need data and research to

Hide behind it. Companies love diving into spending countless hours developing research and data to prove that they’re right. Like comfort food: It makes you feel good. Okay,  according to this data, you’re right. Now what you going to do about it. Most decide to spend more countless hours developing a Huge strategy. The Bigstrategy that takes forever. Years. Why not try a little strategy, throw it out there to see if it sticks? This way, you don’t waste a lot your time/money and most importantly, forget about your customers.

Planning is okay only if you know the outcome, But what company knows the outcome?