afresh!

Testing

cedricpeterson — Thu, 16 Jul 2009 03:00:34 +0000

3gavxr8bwu

Posted in Uncategorized

The thing about Change

cedricpeterson — Wed, 21 Jan 2009 00:20:41 +0000

It will happen no matter what. Resist change and you will waste money, energy and opportunity. Ultimately, you will deplete and lose your most precious commodity, Time! Time is necessary to make a change. Time to truly blow your customer’s mind about what you offer. Time to truly make a difference. Time to give people who depend on you, a fresh choice!

Change is the process, the input, not the result or output. Make Allow change to flow like water. You, your customers and your relationships all depend on this flow of change. Let it flow!

Yes, I understand how scary it is because of the lack of control and fearing the unknown, but we’re not here to control change and to be honest with you, we have no control over change. It’s a force beyond us! Change is always changing, staying afresh, nonstop! Fear is natural, but so is change!

Embrace the unknown within change and watch all the possibilities reveal themselves to you!

To embrace change is to embrace life itself!

Posted in attention, change, fear, leadership, marketing, Uncategorized

Creation

cedricpeterson — Fri, 16 Jan 2009 20:42:01 +0000

You cannot create a product/service without destroying or breaking down a superflorous substance!

These materials are necessary at the beginning, but as you reach the end, they get in the way as you near the finished product,

Please remove them, your people (customers) depend on your creation!

Don’t let them down!

Posted in attention, change, competition

Backed up!

cedricpeterson — Fri, 16 Jan 2009 17:55:48 +0000

Too much knowledge or accumulation of information will constipate you. Status Quo will neutralize your ability to maneuver gracefully thru daily problems and task.

Some corporations feel that they’re superior or bigger becuase they have been around for 80+ years, have the biggest buildings or largest market share.

Look at some of the largest and oldest corporations these days. GM in the past was considered the wealthiest company in the world. Now, GM is so backed up and behind that the largest car maker in the world has the largest amount of dead weight, beyond their capacity to carry it.

Please keep your business pliable so can face any problem within the moment. Stay Afresh!

Posted in Uncategorized

Vital as the Sun

cedricpeterson — Fri, 16 Jan 2009 16:38:43 +0000

It’s Force is constantly destroying and creating opportunities upon earth. Such a burning source of inspiration, heat and energy that we couldn’t live without.

Can your customers live without you? If so, create a reason for them not to.

Posted in change, innovation, marketing, product

A leader no factory deserves!

cedricpeterson — Mon, 17 Nov 2008 22:44:00 +0000

Steven Devivjer.

Factories are places for people who want to be told what to do. Who don’t want to change. People who love the status quo. A destination not for Steven. He’s getting ready for leadership.
Take-a-peek at just a sample of what this remarkable individual is capable of:

Check him out at triiibes.com
His first monthly newsletter

He belongs to a tribe and ready to lead!
I’m glad to know you Steven. Good luck. We’re here!

Posted in factories, leadership, Steven Devijer Tagged: factory, leadership, tribes

Facts and Questions for anyone interested in Tribes

cedricpeterson — Mon, 17 Nov 2008 21:39:00 +0000

Check out this Tribe Q&A (i)nspired by Seth Godin’s Tribes book and developed by tribe members.
The power of minds working together. I’m so lucky to be a part of this tribe. Thanks Seth and other triiibe members.

This is the link below for people who want to download, print, email the e-book for free!
http://sethgodin.typepad.com/seths_blog/files/TribesQA2.pdf

Posted in Uncategorized Tagged: leadership, Seth Godin, tribes, tribes Q&A

Execution

cedricpeterson — Fri, 14 Nov 2008 22:06:00 +0000

Its amazing how people hold-on to ideas when they’re designed to spread. To be shared. You don’t own ideas. How can you actually execute ideas or create a movement when you keep them all to yourself, claiming 100% credit and shine. You’re selfish. It’s funny how companies want to increase sales, their brand recogntion and market share, but refuse to open up, they fear transparency. They’re scared of competitors. Competition is waiting on you to do it, execute it, so they copy you. They want the easy way out. lazy. Look at the mock copies of the Iphone. So innovative? Yeah right! That’s why consumers don’t know who you are. Customers are less faithful to your brand in these cluttered days. Mediocre companies will never get over the hump. You’re too worried about stuff that don’t matter. I guessing that execution is about 97%, 3% for ideas. I could be wrong, but I’m doing it (executing) anyway.

Nike sums it up very well “Just do it”. Stand out. Stop playing tag, your it!

Posted in competition, execuction, marketing Tagged: competition, customer, innovation

They like us. They really like us.

cedricpeterson — Mon, 10 Nov 2008 20:41:00 +0000

This is how most companies feel when they make a sale. Just because someone buys your product doesn’t mean they like you(product/service). Must of the time it’s because you’re there, reasonably priced or convenient. But the moment something else better comes along, you’re totally forgotten about. Like a old toy to a kid. The new and shiny toy gets all the attention. This is why it’s important to engaged and create a dialogue with your customer. Knowing your position with is very important. With there help, you will gain the insight necessary to create the “Next” product and service. They (customer) determine what your brand stands for. Not you. Stay Fresh!

Posted in attention, product, sale Tagged: Brand, sale

We need data and research to

cedricpeterson — Mon, 10 Nov 2008 19:44:00 +0000

Hide behind it. Companies love diving into spending countless hours developing research and data to prove that they’re right. Like comfort food: It makes you feel good. Okay, according to this data, you’re right. Now what you going to do about it. Most decide to spend more countless hours developing a Huge strategy. The Bigstrategy that takes forever. Years. Why not try a little strategy, throw it out there to see if it sticks? This way, you don’t waste a lot your time/money and most importantly, forget about your customers.

Planning is okay only if you know the outcome, But what company knows the outcome?

Posted in data, marketing, strategy Tagged: planning, strategy